Facebook has released a standalone Creator Studio app for iOS built around an AI assistant that provides growth recommendations and tools for managing comments. The launch follows a testing period with selected creators that began in June.
The app is available to all creators on iOS in the U.S. and Canada.
AI creator assistant
The assistant generates recommendations based on a creator’s content style, performance history, audience engagement, and stated goals. Creators can ask questions in natural language, including when to post and what commenters are discussing, and can ask follow-up questions.
Comment management
A separate AI tool identifies comments the system determines are most worth responding to and drafts replies in the creator’s tone. Suggested replies can be edited and must be approved before posting.
Daily priorities
Opening the app surfaces a feed of daily priorities, including performance of the most recent post, progress against stated goals, and comments awaiting a response.
The in-app assistant has direct access to platform analytics data, which external tools require creators to export manually.
Creator Studio is one of several recent Meta app releases. The company has also launched Forum, a standalone app for Facebook Groups; Instants, for sharing disappearing photos with Instagram friends; Pocket, a gaming app; and StoryKit, which generates AI children’s stories.
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