Three new internet domain extensions launched by Google (.eat, .fly and .here) are now available through early access registration, with general availability beginning November 17, 2026.
The additions to Google Registry’s domain portfolio give businesses and individuals more ways to create web addresses that reflect their services, industries or brands.
The .eat extension targets food-related businesses, including restaurants, delivery services and food technology companies. Early adopters include Wingstop, which uses wingstop.eat, and Clayton Farms, which operates america.eat.
The .fly extension focuses on travel, aviation and related technologies. Initial users include Caddy, an AI-powered travel assistant, and Voltair, a company developing drones for power-line inspections.
Meanwhile, .here serves a broader range of industries. Zillow has adopted rent.here and sell.here for real estate services, while Rocket Lawyer uses lawyer.here. Other examples include apply.here for employment services and bloodtest.here for at-home health testing.
Registration Opens to Everyone November 17
The three extensions entered early access on November 10, allowing customers to secure available names ahead of general registration.
During this period, an additional registration fee applies and decreases daily. The surcharge disappears when general availability begins on November 17, although regular registration and renewal fees remain.
All three extensions also require HTTPS encryption through Google’s HSTS preload policy, helping protect data exchanged between websites and visitors.
Registration is open across industries, meaning businesses and individuals do not need to operate in a particular sector to use these extensions.
The launch expands Google’s existing domain offerings, which include .app, .dev, .ing and .meme, as the company continues offering alternatives to traditional addresses such as .com and .net.
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