Google has officially launched the Pixel Tag, its first Bluetooth item tracker, offering Android users a new way to locate lost keys, wallets, luggage, and other belongings.
The device is now available through the Google Store for $29.99 individually or $99.99 for a four-pack.
The Pixel Tag uses Google’s Find Hub network of over a billion Android devices to help locate missing items. It supports Ultra Wideband (UWB) and Bluetooth Channel Sounding for more accurate nearby tracking, including directional guidance on compatible smartphones.
With a built-in speaker, it alerts when users leave belongings behind, and a button that can ring a misplaced phone, even in silent mode, with a double press. Users can also share a tag’s location with up to 10 people.
Privacy protections include end-to-end encrypted location information and automatic Android alerts when an unfamiliar tracker is detected traveling with someone.
The tag has an IP67 water-resistant design and a replaceable CR2032 battery that Google says lasts more than a year. However, unlike some competing trackers, it lacks a built-in attachment hole, requiring a separate accessory to attach it to keys or bags. Compatible cases are available from Bellroy and Spigen.
Compatible with Android 9 and newer, Pixel Tag expands Google’s Find Hub ecosystem and offers Android users an alternative to Apple’s AirTag. More advanced precision tracking features do require a compatible Android smartphone.
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