YouTube has been a go-to platform for everything from viral videos and tutorials to full-length movies and exclusive shows. But ads can sometimes be a hassle, especially when you’re in the middle of a great video. While ad blockers can help, they come with the risk of breaking websites or exposing your device to potentially harmful third-party services.
YouTube is now releasing a cheaper version of their YouTube Premium subscription, YouTube Premium Lite. It’s priced at half of Premium ($13.99) at just $7.99 per month, making it a budget friendly option for those who want to cut the ads but may not need the full range of features included in YouTube Premium. This means you’ll get to enjoy your favorite content—whether it’s news, content creators, gaming, streams, and more—with fewer interruptions.
The launch of Premium Lite comes as YouTube continues to expand its premium subscription services. With billions of daily viewers and over 120 million subscribers across YouTube Music and Premium, it comes as YouTube continues to expand its premium subscription services. is looking for ways to cater to different types of users while also providing a new revenue stream for creators. Premium Lite is a response to feedback from viewers who wanted a more affordable way to enjoy ad-free content on YouTube without committing to the full Premium plan.
What’s Different from YouTube Premium?
While YouTube Premium Lite gives you an ad-free experience on most videos, it doesn’t include all of the features that come with the full YouTube Premium plan. For example, YouTube Premium also includes:
- Ad-free music on YouTube Music.
- The ability to download videos for offline viewing.
- Background play, so you can keep listening while using other apps.
So regular Premium would still offer the most comprehensive experience. But if you’re primarily looking to skip the ads and enjoy content uninterrupted, Premium Lite is a solid option that won’t break the bank.
For those with multiple users in the household, YouTube Premium’s Family Plan still remains a fantastic option. The Premium Family plan (at $22.99) allows up to 6 accounts to enjoy all the perks of YouTube Premium—ad-free videos, offline downloads, and background play—on their own devices. This makes it an excellent value for families or groups who want to get the most out of YouTube’s premium features without the need for individual subscriptions.
Currently, Premium Lite is being rolled out in the U.S., and will slowly expand to other countries including Australia, Germany, and Thailand amongst others. Keep an eye on their premium subscriptions plans page, or support article on Premium Lite, to stay updated on its release.
It’s perfect for users who enjoy watching videos without the constant interruption of ads but aren’t necessarily interested in the extra features that come with the full Premium subscription. If you find yourself mainly watching videos on YouTube and just want a smoother, ad-free experience, this might be just the plan for you.
Leave a Reply