Google has announced a new suite of AI-driven shopping features designed to enhance the online shopping journey, making it more personalized, visual, and efficient. These innovations include an advanced AI Mode for product discovery, a virtual try-on tool that works with your own photos, and a streamlined checkout process—all aimed at helping consumers find the right products and make confident purchasing decisions.
AI Mode
The new AI Mode combines Google’s powerful AI capabilities with the expansive Shopping Graph, which now contains over 50 billion product listings from retailers around the world, including both global brands and local shops. This vast database collection is refreshed hourly, ensuring shoppers have access to accurate and up-to-date information.
When users describe what they’re looking for—such as a travel bag or a fashion item—the AI generates personalized visual panels that display relevant images and product options. It can also refine searches based on specific needs, like weather resistance or suitability for particular trips, by running multiple simultaneous queries. This dynamic, visual browsing experience helps users narrow down choices and discover new brands effortlessly.
In addition, Google is rolling out an agentic checkout system that simplifies the buying process. Track prices, set preferences for size and color, and receive notifications when prices drop. Then when ready, buyers can confirm their order, and Google Pay will securely complete the purchase on their behalf, seamlessly and automatically adding items to the retailer’s cart and finalizing the transaction. This streamlined checkout aims to make shopping quicker and more convenient, especially during sales or limited-time offers.
Try Fits Virtually
One of the most notable features is the virtual try-on tool, which now allows users to upload a photo of themselves and virtually see how clothing items will look and fit. Powered by advanced AI models that understand fabric behavior and body movement, this technology offers a realistic preview of apparel across billions of listings. Whether shopping for casual wear or special occasion outfits, users can get a better sense of how garments will appear on their own bodies before making a purchase.
These features are gradually being introduced in the United States over the coming months, signaling a new era of AI-enhanced online shopping. With powerful discovery tools, realistic virtual try-on, and simplified purchasing, Google’s latest innovations aim to make shopping more engaging, trustworthy, and accessible for all users.
Leave a Reply