Samsung Electronics has confirmed that a new Galaxy S series smartphone will be unveiled later this month, offering the clearest indication yet of the company’s next flagship direction, centered on deeply integrated, personal artificial intelligence.
In an official announcement published on Samsung Newsroom, the company revealed that it will host Galaxy Unpacked on February 25, 2026, where it plans to introduce its latest Galaxy innovations. While Samsung does not explicitly name the device, the wording strongly points to what is most likely the next Galaxy S lineup, most likely the Galaxy S26 series.
Samsung describes the upcoming Galaxy S series as being built to simplify everyday interactions and designed to make Galaxy AI feel seamless from the moment the device is in hand. Rather than positioning AI as a collection of isolated features, the company frames it as an always-present layer that adapts to users and removes friction from routine tasks.
The announcement also suggests a broader shift in Samsung’s AI strategy. According to the company, the new devices will mark a new phase in the era of AI, where intelligence becomes truly personal and adaptive, signaling deeper system-level integration across the smartphone experience.
Galaxy Unpacked February 2026 will take place in San Francisco and will be streamed live globally via Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel, beginning at 1:00 p.m. Eastern Time (10:00 a.m. PT).
Alongside the announcement, Samsung has opened reservations for its next Galaxy devices on its official website. Interested customers can sign up ahead of the launch to receive early updates and, depending on region, may qualify for promotional incentives once pre-orders begin.
Final details on hardware specifications, pricing, and availability are expected to be revealed during the February 25 event.
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