Google has announced Flow, a new AI-driven filmmaking tool designed to help creators produce cinematic video using natural language prompts and generative models. Flow integrates Google’s latest AI technologies—Veo for video, Imagen for text-to-image generation, and Gemini for language understanding—to streamline video creation and expand what’s possible in digital storytelling.
How It Works
Flow allows users to describe scenes in plain language and generate high-quality video clips that maintain visual coherence and realism. With Veo at its core, Flow produces footage that emphasizes accurate physics and cinematic quality. Imagen supports the creation of characters and visual elements from text descriptions, while Gemini enables intuitive interactions by interpreting prompts and guiding the creative process.
Users can reuse assets—called “ingredients”—across scenes, ensuring consistency in style, characters, and environments. Scene images can also be used as references to generate new shots, enabling flexible, modular storytelling.
Flow includes a range of tools that support both creative flexibility and efficient production including:
Camera Controls: Adjust camera motion, angles, and perspectives directly.
SceneBuilder: Extend or transition scenes while preserving character continuity.
Asset Management: Organize prompts and visual elements in a central workspace.
Flow TV: Browse an expanding gallery of AI-generated clips, with visible prompts and techniques for learning and inspiration.
Access and Availability
Flow is now available in the U.S. through Google’s AI Pro and AI Ultra subscription plans. The Pro tier includes access to core features and up to 100 generations per month. The Ultra tier offers expanded usage limits and early access to Veo 3, which introduces native audio generation for environmental sounds and character dialogue.
Flow is an evolution of Google’s VideoFX experiment, developed with direct input from filmmakers. Industry professionals were also provided early access to test real-world workflows and incorporate feedback into the product, helping build a collaborative approach in helping define how AI can assist—not replace—creative roles in the filmmaking process.
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