Google’s Privacy Sandbox initiative is designed to enhance user privacy on the web while also ensuring that the economy supporting free content remains strong. Recently, Google shared its next steps in this initiative, aimed at creating a safer browsing environment for users.
Focus on User Privacy
One major aspect of the Privacy Sandbox is how it handles third-party cookies. Google recently confirmed that it will not be rolling out a standalone prompt for managing third-party cookies in Chrome. Instead of introducing new methods for cookie management, the current system will remain intact, allowing users to control their cookie preferences within Chrome’s Privacy and Security Settings.
Google emphasized the importance of listening to feedback from the industry, reflecting on their commitment to user controls including through third-party cookie choices in Chrome.
Enhancements Coming to Incognito (Private) Mode
As part of its ongoing efforts, Google will improve privacy features in Incognito mode, which already blocks third-party cookies by default. An exciting addition to this is IP Protection, set to launch later this year.
This new feature aims to help users by limiting the exposure of their originating IP addresses when browsing in Incognito mode. By doing so, it will significantly reduce the risk of cross-site tracking, enhancing the overall privacy of user sessions.
Google recognizes that the landscape of online privacy is continually evolving and plans to share updated roadmaps outlining the future of these initiatives for a more privacy-focused web.
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